Tagline 1976–present

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Femina's efforts to keep in sync with the changing times, turns into evident thru its desire of tagline that accompanied the troubles over time. It exemplifies what type of women it changed into seeking to target at a selected time, as well as, what photo of itself it wanted to be related to. The tagline performed a important function within the magazine's marketplace approach. The March 1976 problem has the tagline "Something thrilling to stay up for every fortnight." By February 1978, the tagline is decreased to 3 precise words, "Thoughtful, Contemporary, Aware." From January to July 1981, the tagline, "The Exciting World of Women", aligns Femina's identity more as a women centric magazine. By August 1981, it adjustments to "A woman's window to the arena." In September 1982 difficulty, the tagline accompanying the Femina brand is "Woman at her first-rate."

In the 1990s, the mag carried the tagline "For the woman of substance." By 2000, the tagline shifts to "Generation W", changing the earlier label, and so addressing all the female of a technology, and not just a select few ladies who're taken into consideration to be of substance, becoming extra inclusive and huge. It shifts to "Believe" till 2009 after which by means of 2010 changes to "For all of the women you're." According to Tarun Rai, the CEO of Worldwide Media the cause at the back of the brand new tagline become to "rejoice how far the cutting-edge Indian female has come" and that Femina "continues to be a beacon of trade for her." For Prachi Tiwari, Femina's brand publisher, this tagline is to pay a tribute to the "multifaceted female of today, who is more than one individual, playing multiple role."

In 2014, Femina relaunched with the tagline "Be Unstoppable", that's its running tagline as of 2019. For Tarun Rai, "Be Unstoppable" seeks to capture what the Femina brand believes in, that is that the contemporary women of India these days have the self belief "to lives their lives on their phrases and gain extra."