Miss Asia Pageant, 2000–present: Post-hiatus and rebrands

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In 2004, ATV rebooted the competition and re-branded it as an event for no longer just Hong Kong, however additionally for the relaxation of Asia as contestants from different elements of Asia now take part, subsequently residing up to its namesake as an Asia-huge festival. However, the festival is still very Chinese focused, with more than one representatives from Hong Kong, Taiwan and Mainland China, in comparison to one contestant from every of the relaxation of the countries.

As of 2011, Miss Asia Chinese Regional Competitions selects Chinese delegates in numerous areas: Hong Kong, Macau, Mainland China, Taiwan, Canada, and US. Then, the pinnacle performers of those competitions come collectively for the ATV Miss Asia Pageant Greater China Finals, which additionally acts because the semi-finals of the ATV Miss Asia Pageant, selecting round 10 finalists (12 finalists are selected in 2013). These delegates are then joined by country wide pageant winners from other Asian nations to compete the crown of ATV Miss Asia at the Finals.

In 2011, the competition name has been modified to ATV Miss Asia Pageant (ATV亞洲小姐競選), including the organizer's call to the name, to distinguish it from different Asia-extensive splendor pageants.

Whereas the competition reflected Miss Hong Kong Pageant pre-hiatus, the revived model extra intently resembled the Miss Chinese International Pageant, which is also organized by way of rival tv station, TVB.

In 2018, ATV rebooted the whole task after the organization was converted into an online media business enterprise.