Miss Asia Pageant

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ATV Miss Asia Pageant (Chinese: ATV 亞洲小姐競選) is an annual Hong Kong-primarily based beauty pageant organized and broadcast by means of Asia Television (ATV). Originating in 1985 as a nearby Hong Kong pageant, the competition went on hiatus from the 2000 via 2003, and became re-branded as an Asian pageant in 2004, with contestants spanning the continent of Asia. The pageant was ceased to exist in 2015 with the shutdown of its organizer, ATV.

In 2018, ATV introduced that they are rebooting the festival, after their transition from a terrestrial broadcast operation to an online media company. The festival, a good way to be partnered with South Korean company CJ E&M, became said by the media as "ATV's biggest investment of the 12 months".