Bikini in major beauty pageants - Origin

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In 1951, the primary Miss World contest, originally the Festival Bikini Contest, become prepared via Eric Morley as a mid-century commercial for swimwear at the Festival of Britain. The press welcomed the spectacle and cited it as Miss World, and Morley registered the name as a trademark. When the winner Kiki Håkansson from Sweden become crowned in a bikini, international locations with non secular traditions threatened to withdraw delegates. Håkansson stays the primary and final Miss World to be crowned in her bikini, a crowning that was condemned by means of Pope Pius XII who declared the suit to be sinful. Bikinis were outlawed from the competition and nighttime gowns added as a substitute. After the talk, bikinis were banned from other beauty pageants around the sector as well.