Sunderland's Boxing Day dip

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It is held at Seaburn beach in Sunderland and it draws 1000 dippers each year. Up to 5000 spectators flip out to witness the dip, which includes the City’s Mayor and Mayoress. Originating in 1974 the dip is one of the oldest activities within the USA. The dip of 2004 raised nearly £60,000 for charity, with several groups taking part.