The Challenge's success in Ice Bucket Challenge

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• The Ice Bucket Challenge raised over $220M global. Its mixture of competitiveness, social media pressure, online narcissism, and low boundaries to access caused greater than 2.4 million tagged movies circulating Facebook. Even although 40–50% of the new donors had been probable to make one-time items handiest, the Challenge instigated large numbers of people, videos, and donations. The mission also benefited from a completely unique balance of mass hobby and person identification. In using social media as its platform, it accessed many people international; in having its individuals in my view perceive capability candidates – calling them out through "tagging" them – it felt non-public. Furthermore, the videos were regularly enjoyable. The average individuals stored their motion pictures below a minute, requiring constrained commitment from any viewers. Another idea the Challenge benefited from changed into its ripple impact, inspiring capabilities for articles, along with The Guardian's "10 More of the Best Celebrity Takes at the Ice Bucket Challenge." Despite its advertising and marketing achievement, critics advised that the benefit of repeating the venture's spiel do no longer increase focus of what the disorder sincerely does and who it is so dangerous to.

• The fulfillment of the venture brought about the Muscular Dystrophy Association, which additionally raises finances to fight ALS, to stop its long-running annual telethon, the MDA Show of Strength, after the 2014 edition, stating that the Ice Bucket Challenge triggered the MDA to reevaluate how it is able to connect with the general public.

• In 2017, Frates posted a ebook about the Ice Bucket Challenge detailing his personal experience with ALS as well as his involvement inside the social motion. Half of the proceeds will visit the Frates circle of relatives.